Audience and institution questions - Topic Aspect Viewpoint Institution

Topic Aspect Viewpoint Instruction


January 2010:-


"Media production is dominated by global institutions, which sell their media products and services to national audiences". To what extent do you agree with this statement?


The Aspects

• Global institutions - The big six - Warner.Bros
• Products - Films Mad Max: Fury Road - your documentary film - Star Wars / Marvel?
• Services - Distribution, studios, SFX, Crew

The Viewpoints

• Dominated - Have power and influence over - aka choose what we watch, choose what 'types' of films are made, choose how we watch films (3D, 2D, IMAX, Download, Cinema, Streaming).

The Instructions

•  To what extent do you agree with this statement? -

Agree - Global box office stats - genre which dominates box office - country which dominates box office - format which dominates cinema - franchise(s) which dominate

Disagree - 'British film industry' - what qualifies as 'British' - Influence of 'British' culture on global cinema - British 'service' industry - British 'stars'.


June 2010:-


"What significance does the continuing development of digital media technology have for media institutions and audiences?"

The Aspects

• Digital media - computers - tech -editing :-

CGI - DVD / Blu-Ray / Free Download, cheaper consumer provider.
Distribution - Netflix / Download / Illegal download.
Marketing - YouTube / social media / viral marketing.


The Viewpoints

• Developing - improving

The Instructions

• Significance (talk about)