Saturday, 2 January 2016

Mr Smith's Festive 50 Work - Additional Star Wars Questions

Pre Production And The Big Six

1.How much did Disney pay to acquire the rights to Star Wars from Lucas Film?
$4.05bn (£2.5bn).
2. Which other major studios franchises did Disney acquire in 2006 and 2009 respectively?
Pixar studios for $7.4bn in 2006 and Marvel comics for $4.2bn in 2009.
3. Why did Josh Dickey believe Disney was a good fit for Star Wars?
Josh thinks that Disney is so good at branding and brands and good at working with existing intellectual property and making it resonate with fans and marketing it very well.

"I think if you bring together the minds from Pixar [and] the minds from Disney, the news that Disney is going to reboot Star Wars was a lot more exciting to fans than just 'there's gonna be another Star Wars'."

4. When did the UK introduce generous tax relief for the film industry?

5. How much has Disney earned in tax rebates since 2007?
6. How many people were employed at Pinewood Studios when working on Star Wars The Force Awakens?
They employed almost 130 staff at Pinewood Studios at a cost of £6m.
7. What is Matthew Vaughan's criticism of the UK's tax arrangement (include the full quotation)?
“I think it’s crazy that we subsidise British movies with tax breaks but we don’t get any of that money back. We’re subsidising Hollywood. We’re service providers. We’re not an industry.”
8. How much was Harrison Ford paid to reprise his role as Han Solo?
$25 million.
9. How much money must the film make before its stars earn 'back end bonuses'? (A back end bonus is when an actor agrees to take a lower fee for starring in a film in return for a share of any profit a film makes over an agreed figure.)
$1 billion worldwide.

Distribution And Marketing

10. How much did the Force Awakens take globally on its opening weekend?

$529m globally.
11. Which 5 major companies have signed tie in deals with the film?
Pepsi, Burger King, M&MS/Mars, Hasbro and Kellogg’s are all signed up for the tie-in frenzy.
12. How was the White House linked with the film?
White House news conferences have been attended by imperial stormtroopers and the president himself got a special White House screening.
13. The article states "only finite resources for a movie like The force Awakens are screens and seats: you cannot force four buttocks onto one movie seat." What solution have cinemas dreamt up to cope with this problem?
Increasing the number of available screenings. The Force Awakens is being seen at weird, sci-fi-like times of the day – 3am! 5am! – in as many as eight screens per multiplex, forcing other movies into split screenings and smaller, pokier rooms.

14. How many screens are being used for saturation play (placing a film on virtually every screen in a cinema)?
Saturation play is on around 2,500 screens in the UK and Ireland, at 670 cinemas.
15. What is the % rise in box office takings thanks to Star Wars?
512% rise on the previous frame.
16. How is the box office split between 2D, 3D and IMAX?
54% of box office in 2D, 36% in 3D and 10% in Imax.

17. How many mentions has the film had on Weibo?
700,000 mentions since the start of December.
18. When does the film open in China?
9 January 2016.
19. How was the film promoted to China in October 2015?
Disney studios flew in an army of 500 stormtroopers to line up on the Great Wall of China as giant billboards flashed with the message “The Force Awakens” in Chinese and fans waved red and blue lightsabers.
20. What other marketing strategy has been used?
The studio hired pop star Lu Han to introduce trailers, with the singer’s band EXO contributing the single Lightsaber.

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