To what extent does digital distribution affect the marketing and consumption of media products in the area of media you have studied?
Distribution is part of the third section of the supply chain film process and is often referred to as the Invisible Art. Digital distribution is in the form of the future and the fast growing development of technology and easy accessible online distribution.
The development of digital distribution is creating a huge success in the film industry and helping films to reach a wider audience upon consumption. This is however giving films with a larger budget (typically action/adventures) an advantage over the smaller independent film companies as they can afford to produce more marketing material and dominate the industry, giving film goers less choice and more of the same. But the new advances in distribution could have a greater benefit to small companies, if the online methods remain cheaper and easier to produce.